Instagram engagement rate calculator
Enter the followers and interactions and see the engagement rate, compared with the average for profiles of the same size.
How to useYour engagement.
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Instagram engagement rate calculator: what it is for
Engagement rate shows how much your audience interacts with what you post. The math is the sum of interactions divided by followers (or reach), times 100.
The calculator compares the result with reference ranges for profiles of the same size, since smaller profiles usually have higher rates. The ranges are approximate and only a guide.
How to use
- Enter the followers (or reach).
- Add up the likes, comments, saves and shares and enter how many posts you added.
- See the rate and how it compares with the average.
When to use it
- Track your profile's growth.
- Compare posts and formats.
- Evaluate an influencer before a partnership.
Frequently asked questions
How is engagement rate calculated?
Add likes, comments, saves and shares, divide by the number of followers and multiply by 100. If you use several posts, average the interactions per post.
What is a good engagement rate?
It depends on the size of the profile: small profiles usually have higher rates. In general, 1% to 3% is considered average and above 3% is good. The ranges here are rough references.
Can I use reach instead of followers?
Yes. Check the reach option: the rate then shows how many of the people who saw the post interacted with it.
Is it really free?
Yes, 100% free. No sign-up, no subscription and no usage limits. All Tools123 tools are free and run right in your browser.