Online SWOT analysis maker
Type the items of each quadrant, one per line. The matrix builds below, ready to download.
How to useStrengths, weaknesses, opportunities and threats
Available in: 
Online SWOT analysis maker: what it is for
Type the items of each SWOT quadrant, one per line: strengths and weaknesses (internal factors) and opportunities and threats (external factors). The 2×2 matrix builds with a color for each quadrant.
The matrix is saved in your browser and downloads as PNG or SVG for your business plan or presentation.
How to use
- Type the strengths and the weaknesses.
- Type the opportunities and the threats.
- Download the matrix as PNG or SVG.
When to use it
- Business plan.
- Yearly strategic planning.
- Business school assignment.
Frequently asked questions
What is a SWOT analysis?
It is a planning matrix with four quadrants: Strengths and Weaknesses, which are internal and under your control, and Opportunities and Threats, which come from outside. It helps you see where the business stands before deciding what to do.
What is the difference between a weakness and a threat?
A weakness is something inside the company, like a small team or an outdated website. A threat is something outside that you do not control, like a new competitor, a law or rising prices. The same goes for strengths (inside) and opportunities (outside).
What do I do once the matrix is ready?
Cross the quadrants: use the strengths to seize the opportunities, fix the weaknesses that get in the way of those opportunities and protect yourself from the threats. That gives you the actions of the plan, with an owner and a deadline.
Is it really free?
Yes, 100% free. No sign-up, no subscription and no usage limits. All Tools123 tools are free and run right in your browser.